Free · no email needed
See where your ad budget is leaking, in about five minutes.
A plain-English self-check you run yourself across Meta and Google. No jargon, no login, no call. Answer the questions a good media buyer would ask you first, and find out what your agency has not mentioned.
What you get
Two simple things, both free.
The 5-Minute Ad Waste Check
Checks you run yourself across Meta and Google. Each one is in normal words, not marketer jargon. By the end you will know if money is leaking, and roughly where. Free, no email needed.
The Profit Bottleneck Map
A one-page PDF showing the places profit usually gets stuck in an ad account, and what to do about each one. Use it to decide what to fix first.
How it works
Three steps. No tools to install.
Enter your email
The check and the map land in your inbox straight away.
Run the checks
Open your ad account and work down the list. About five minutes.
Fix the biggest leak
Use the Bottleneck Map to decide what to fix first.
Most accounts lose money in the same few places.
I look at a lot of ad accounts. The waste is rarely exotic. It is usually one of these:
- ✕Optimising for revenue when the profit was never checked.
- ✕Old pixels and tags nobody remembers installing.
- ✕Paid search buying clicks the site already ranked for.
- ✕Budget split so thin that no ad ever proves itself.
You can spot most of these yourself once you know where to look. That is what the check is for.
Why this exists
Everyone says they know what they are doing.
I ask a lot of store owners one question: do you run Meta or Google ads? The answer comes back almost word for word, every time.
Yeah, we have an agency. We have changed a few times over the years. The results are not really good, but we still have to pay these guys. Everyone says they know what they are doing and no one delivers.
People are not confused about advertising. They are worn out by it. That is why I built Happy Oaks as the anti-agency.
A profitability partner
We are measured on whether the account makes money, not on how many reports we send you.
Aligned, not billable
Our incentive is your profit. If the account is not making money, that is our problem to solve, not yours to fund.
In-house drive, outside pace
We work like your own team would, with the urgency of a company that has to earn its place every month.
Who is behind this
I'm Simon, founder of Happy Oaks. I help ecommerce brands stop overpaying for ads and put that money back into growth. I built this check because too many owners are told their ads are “fine” without anyone showing them where the waste actually is.
Out in the field
In the room with the people shaping ecommerce.
I spend a lot of time around the people who set the standard for how brands buy media. A couple of moments from the NYC events.
Free · 5 minutes
Find your ad waste before your next invoice.
Run the check this week. Five minutes, no email, nobody sees your answers but you.
Or have the Profit Bottleneck Map emailed to you instead:
Free. Unsubscribe any time. I never share your email.